As snowflakes begin to fall and the temperature drops, many short-term rental owners might feel their outdoor spaces becoming dormant. But fear not, winter offers a unique opportunity to transform your outdoor areas into a winter wonderland, attracting guests seeking a cozy and magical getaway. Here are some tips to help you design and maintain your outdoor space for the winter:
Embrace the Winter Aesthetic:
- Decorate with seasonal elements: String fairy lights, hang festive wreaths and garlands, and place winter-themed decorations like snowflakes or pinecones throughout the space.
- Create a cozy ambiance: Use warm lighting, such as lanterns, string lights, or outdoor lamps, to create a welcoming and inviting atmosphere.
- Incorporate winter-themed furniture: Add plush seating, blankets, and throws to create a cozy and comfortable space for guests to relax and enjoy the winter scenery.
Highlight Winter Activities:
- Set up a winter sports station: Provide equipment for guests to enjoy winter sports, such as snowshoes, sleds, or ice skates.
- Offer a cozy fire pit: Create a gathering space with a fire pit for guests to roast marshmallows, tell stories, and enjoy the warmth of the fire.
- Designate a hot tub area: If you have a hot tub, make it the centerpiece of your winter outdoor space. Provide towels, robes, and warm drinks for guests to enjoy a relaxing soak after a day in the snow.
Ensure Winter Functionality:
- Clear pathways and walkways: Ensure all pathways and walkways are clear of snow and ice for safe and easy access. Consider using salt, sand, or deicing products to prevent slipping hazards.
- Maintain outdoor furniture: Protect your outdoor furniture from harsh winter weather by covering it with waterproof tarps or storing it indoors.
- Winterize outdoor equipment: Properly winterize any outdoor equipment, such as grills, lawnmowers, or hoses, according to manufacturer instructions.
Market Your Winter Wonderland:
- Update your listing description: Highlight the winter-specific features and amenities of your outdoor space in your short-term rental listing description.
- Share winter photos: Showcase the beauty of your winter wonderland with high-quality photos and videos on your listing and social media platforms.
- Offer winter packages and promotions: Attract more guests by offering special winter packages that include activities, equipment rentals, or hot tub access.
By incorporating these tips, you can transform your short-term rental outdoor space into a winter haven that attracts guests and generates revenue throughout the season. Remember, the key is to be creative, embrace the winter magic, and provide a comfortable and memorable experience for your guests.