On April 8, 2024, a rare total solar eclipse will be visible across parts of North America. This is a once-in-a-lifetime event, and it’s sure to attract a lot of visitors to the path of totality. As an STR or Airbnb owner, you can take advantage of this opportunity by appealing to guests who are looking for a place to experience the eclipse.
Here are some tips on how to attract guests for the 2024 solar eclipse
- Make sure your listing is optimized for eclipse searches. Use keywords such as “solar eclipse” and “path of totality” in your listing title and description.
- Highlight the unique features of your property that would be ideal for eclipse viewing. This could include things like a rooftop deck, a clear view of the horizon, or a secluded location away from light pollution.
- Offer special packages or discounts for guests who book during the eclipse weekend. This could include things like eclipse glasses, telescopes, or a catered breakfast or dinner.
- Partner with local businesses to offer eclipse-related activities. This could include things like eclipse viewing parties, stargazing tours, or educational workshops.
- Promote your listing on social media and other travel websites. Use relevant hashtags and target your advertising to eclipse enthusiasts.
- Be prepared to answer questions from guests about the eclipse. Familiarize yourself with the event and be able to provide information about viewing locations, safety precautions, and local events.
According to Airbnb’s 2024 travel predictions, searches for listings within the US path of the solar eclipse during April 4 – 7, 2024 increased almost 300 percent compared to the same period in 2023.
This shows that there is a significant demand for accommodations during this time period. By taking these tips into account, you can make sure that your STR or Airbnb is well-positioned to attract guests for the 2024 solar eclipse.
In addition to the tips above, here are some additional things you can do to appeal to eclipse guests:
- Provide a viewing guide: This guide should include information about the eclipse, such as the time of totality, the best places to view it, and safety precautions.
- Offer eclipse-themed amenities: This could include things like eclipse glasses, telescopes, or snacks and drinks for viewing parties.
- Decorate your property for the eclipse: This could include things like eclipse-themed banners, balloons, or lights.
- Share your excitement about the eclipse: Let your guests know how excited you are to be hosting them for this special event.
By taking these steps, you can create a memorable experience for your guests and help them make the most of the 2024 solar eclipse.
Here are some additional resources that you may find helpful:
With a little planning and preparation, you can make your STR or Airbnb the perfect place to view the 2024 solar eclipse.